Katie Anne Rutherford

IFPA Natural Figure Pro, 72kg USAPL Raw Powerlifter

Don't get so caught up making a living that you forget to make a life.

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What does De Novo mean to you?

De Novo is more than a company. To me, it represents the idea of the team being greater than the individual. It represents sincerity and a strive for excellence in order to play a greater role in the community. With varying passions, Team De Novo wants to make an impact that is greater than just what they can do for themselves. The amount of dedication we choose to devote to any endeavor directly affects what we will get out of it. De Novo represents investing time and effort into seeing the manifestation of dedication and simplicity to make a lasting difference. Together we are stronger than on our own. De Novo represents, to me, the freedom to be the person you want to be and a move back to a firm foundation of honesty.


Competition History

  • 2014 NPC Kentucky Muscle Figure Class F 1st Place
  • 2014 Midwest States Overall Figure Champion – IFPA Pro Card Earned
  • 2014 USAPL Southeastern Championships 72kg Class 1st Place
  • 2015 USAPL Battle of the Great Lakes 72kg Class 1st Place
  • 2015 NPC Junior Nationals – Figure Class E 6th Place
  • 2015 USAPL Summer Shakedown 63kg 1st Place & Best Lifter
  • 2015 USAPL Raw Nationals 72kg Junior National Champion

Honesty is often accompanied by disappointment. What people would like to hear is rarely in harmony with reality. But, like the rising tide, reality is inevitable. The larger the castle you build on the sands of an alternate reality (the one which exists only in your mind), the more catastrophic your downfall will be. Become comfortable disappointing people with honesty. And know that a true friend will never allow you to build that precarious fortress in the sand.

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What does De Novo mean to you?

To me, De Novo Nutrition is a conduit for creation and expression. That’s really why we’re able to do so well – everyone is simply doing what they want to do. This creativity and passion shows through in our marketing, branding, and through the products themselves. We all get a chance to put our own “art” out there and actually reach an audience through the “big other” that De Novo Nutrition has become. It’s like I’ve been handed a metaphorical megaphone – but more than that. Our team has such a wide range of skills that I could not acquire all of them in my entire lifetime. Ideas and creations that would have otherwise gone unrealized are brought to life.


Competition History

  • 2012 NPC Capital City Classic Bodybuilding Show – 1st Place Open Men’s Division
  • 2013 OCB Empire State Natural Pro Qualifier – 1st Place Open Men’s Lightweight Division
  • 2013 NOBA Mr./Mrs. Natural Ohio Pro Qualifier – 2nd Place Open Men’s Middleweight Division
  • 2014 OCB Orlando Bodybuilding Championships – 1st Place Open Men’s Short Division